ABOUT

ABOUT ME

I'm Lara, a twenty four year old currently working as the Assistant Customer and Communications Manager at Superdrug.

 Due to the nature of my job I am lucky enough (or unlucky as some choose to view it) to spend an unprecedented amount of my time online. Searching the web for content; be that a feature in a vlog or a mention on twitter, I am constantly exposed to beautiful imagery and language.  This being said, the form of media I experienced the most were blogs.  

I am always astounded at the time and effort individuals pour into their blogs. Although it is by no means easy, the freedom to create and design content, tailored to yours (and hopefully others) interests, has often encouraged me to establish my very own space online. So after months of talking the talk I feel like I am finally in a place that I am able to confidently walk the walk.

This blog is intended as a space to document my journey in PR. Offering others advice and guidance on how to optimize their blog and social channels in the eyes of industry professionals based on my own experiences, discussion of lifestyle, beauty and travel, and inevitably hundreds of photos of my dog.   

If you have any burning questions on my experience entering the world of PR, or find yourself hitting a brick wall when approaching brands then please leave a comment below and I will do my best to give you a helping hand.